BRANDING & PACKAGING • 2024
BRANDING & PACKAGING • 2024
Reset
Reset
Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.
Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.
Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.
Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.



Brief
Brief
Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting
Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting
Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting
Brief
Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting



Design
Design
Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.
Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.
Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.
Design
Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.
Outcome
Outcome
The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.
The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.
The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.
Outcome
The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.



















Work done at Landor
Work done at Landor
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Get in touch
Get in touch
Get in touch
©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma
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