BRANDING & PACKAGING • 2024

BRANDING & PACKAGING • 2024

Reset

Reset

Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.

Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.

Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.

Wellness today goes beyond routines. It’s about finding balance in a world that rarely slows down. Reset is here to make that journey feel easy, warm and intuitive.

Brief

Brief

Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting

Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting

Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting

Brief

Reset is a lifestyle and wellness brand built to help people recharge mentally and physically. The challenge was to move away from the cold, clinical codes of wellness and create a brand that felt personal, vibrant and consistently uplifting

Design

Design

Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.

Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.

Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.

Design

Inspired by the idea of a “daily reset”, the identity uses soft gradients, dynamic typography, and circular cues to signal movement and renewal. A flexible system ensures the brand adapts seamlessly across platforms bringing clarity without losing warmth.

Outcome

Outcome

The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.

The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.

The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.

Outcome

The refreshed identity positioned Reset as a standout in the wellness space - credible yet calming, expressive yet precise. It resonated with a new generation of users, earning recognition for Best Visual Identity in Lifestyle & Wellness.

Work done at Landor

Work done at Landor

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Get in touch

Get in touch

Get in touch

©2025 Aryan Sharma

©2025 Aryan Sharma

©2025 Aryan Sharma

©2025 Aryan Sharma

Projects

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Projects

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