House of Rasda
Some heritage you inherit. This one, you gift.
House of Rasda is a dry fruit company based in Bangalore, India. It is rooted in royal heritage and elegance. The brief was was to make the gift box packaging carry the cultural weight of its dry fruits, sourced from Iran, with the same reverence as the tradition itself.
HOR sources its dry fruits from Iran, a country with a rich history of art and architecture. We wanted to give that heritage its due, taking inspiration from the arches, patterns and intricate details that make Iranian architecture so distinctive.
We took the geometry of Iranian architecture and gave it a new form. A set of custom dry fruit illustrations was created and woven into patterns inspired by ornate ceilings and arches. Together, they brought the product and its origins onto the box creating a style that felt both traditional and contemporary.
The packaging gave House of Rasda a stronger festive presence and made the product genuinely gift-worthy. Customer engagement rose through the festive season, a clear signal that the new visual language resonated.