House of Rasda

House of Rasda is a dry fruit company based in Bangalore, India. It is rooted in royal heritage and elegance. The brief was was to make the gift box packaging carry the cultural weight of its dry fruits, sourced from Iran, with the same reverence as the tradition itself.

The visual identity draws directly from Iran, where these dry fruits are sourced and its architecture: its arches and the intricate geometry of ceiling patterns, distilled into a refined illustration system. Rich enough to feel authentic, restrained enough to feel premium.

The packaging gave House of Rasda a stronger festive presence and made the product genuinely gift-worthy. Customer engagement rose through the festive season, a clear signal that the new visual language resonated.