One8
Year
2026
Link
Sector
Sport & Performance
Team
Sushmeit Nambiar, Jhanvi Lathia, Kurnal Rawat, Vidhi Dedhia, Arsh Kazi, Darshan Daiv
India has produced the world's greatest cricketer. It deserves a sports brand worthy of that stature.
One8 is a high-performance sports lifestyle brand co-founded by Virat Kohli, widely regarded as the greatest cricketer of the 21st century, the third most-followed athlete on the planet, and Agilitas Sports, led by visionary entrepreneur Abhishek Ganguly. India’s sportswear market is growing fast, but every category icon in it comes from somewhere else. One8 wanted to compete on performance, not price or patriotism and needed a brand bold enough to hold that ground.
India is one of the world's fastest-growing sportswear markets, yet its most influential brands were all built elsewhere. Consumers wanted brands that reflected who they were and aspired to be. Homegrown players largely competed on affordability, nostalgia or national pride. One8 had the credibility of India’s biggest sporting icon but celebrity alone couldn’t build a global challenger. It needed a philosophy bigger than its founder.
Don’t let your barriers define you. The intent was to move past specs and price, and build the brand from a single human truth: the mere possibility of a better reality compels us to create it. Barriers to playing sport are not just physical. A kid from a village who's never run past 5K, a first-timer who doesn't think they belong on the field, someone unsure if this community is even theirs to join.
Every era has a barrier people believed could never be broken. The sound barrier was one of them. Until someone turned the impossible into a breakthrough. A limit was crossed. A new reality was created.
A sonic boom christened that moment.
Built with a Nose and a Trail, it shrinks to a favicon or stretches the length of a shoe, holding up vertically as confidently as horizontally - rare for a sports mark.
Over 2 million followers across social platforms, making it India’s most-followed sports brand
5000 “founding members” bought a one8 product simply to attend the brand launch at a never before seen scale
250M+ views across social media
The Seam XVIII Edition, the flagship product was sold out in 10 minutes of launch
