BRANDING & UI DESIGN • 2024
HDFC SKY
HDFC SKY
The FinTech space in India is getting crowded and navigating investments, more confusing. How can HDFC Securities leverage its legacy, expertise and tech prowess to create a mark as an equity platform and provide clarity and guidance to its users.
The FinTech space in India is getting crowded and navigating investments, more confusing. How can HDFC Securities leverage its legacy, expertise and tech prowess to create a mark as an equity platform and provide clarity and guidance to its users.
The FinTech space in India is getting crowded and navigating investments, more confusing. How can HDFC Securities leverage its legacy, expertise and tech prowess to create a mark as an equity platform and provide clarity and guidance to its users.
The FinTech space in India is getting crowded and navigating investments, more confusing. How can HDFC Securities leverage its legacy, expertise and tech prowess to create a mark as an equity platform and provide clarity and guidance to its users.
Brief
Brief
HDFC Sky needed a new brand to stand out in the crowded FinTech space. The goal was to leverage their expertise and legacy to position itself as a trusted equity investment guide, offering clarity to users in a complex financial world.
HDFC Sky needed a new brand to stand out in the crowded FinTech space. The goal was to leverage their expertise and legacy to position itself as a trusted equity investment guide, offering clarity to users in a complex financial world.
Brief
HDFC Sky needed a new brand to stand out in the crowded FinTech space. The goal was to leverage their expertise and legacy to position itself as a trusted equity investment guide, offering clarity to users in a complex financial world.
Design
Design
In an increasingly cluttered investment landscape, the brand identity takes inspiration from clouds, a visual metaphor rooted in the concept of facial pareidolia, the human tendency to perceive faces in inanimate objects.
Clouds, with their ever-shifting forms, serve as a symbol of finding meaning and clarity amidst complexity, offering a fresh perspective in a space often marked by abstraction and opacity
In an increasingly cluttered investment landscape, the brand identity takes inspiration from clouds, a visual metaphor rooted in the concept of facial pareidolia, the human tendency to perceive faces in inanimate objects.
Clouds, with their ever-shifting forms, serve as a symbol of finding meaning and clarity amidst complexity, offering a fresh perspective in a space often marked by abstraction and opacity
Design
In an increasingly cluttered investment landscape, the brand identity takes inspiration from clouds, a visual metaphor rooted in the concept of facial pareidolia, the human tendency to perceive faces in inanimate objects.
Clouds, with their ever-shifting forms, serve as a symbol of finding meaning and clarity amidst complexity, offering a fresh perspective in a space often marked by abstraction and opacity
Outcome
Outcome
The brand identity brought clarity and warmth to HDFC Sky, helping it stand out in a complex fintech market. The cloud-inspired visuals made the platform feel approachable and trustworthy, strengthening user confidence in their investment journey.
The brand identity brought clarity and warmth to HDFC Sky, helping it stand out in a complex fintech market. The cloud-inspired visuals made the platform feel approachable and trustworthy, strengthening user confidence in their investment journey.
Outcome
The brand identity brought clarity and warmth to HDFC Sky, helping it stand out in a complex fintech market. The cloud-inspired visuals made the platform feel approachable and trustworthy, strengthening user confidence in their investment journey.
Work done at Landor
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©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma