BRANDING • 2024
Mochiko
Mochiko
If you love sneakers, there is a chance they've been manufactured here. This is Mochiko, India's largest shoe manufacturer
If you love sneakers, there is a chance they've been manufactured here. This is Mochiko, India's largest shoe manufacturer
If you love sneakers, there is a chance they've been manufactured here. This is Mochiko, India's largest shoe manufacturer
If you love sneakers, there is a chance they've been manufactured here. This is Mochiko, India's largest shoe manufacturer
Brief
Brief
Mochiko is a B2B footwear manufacturing company. In 2023, it was bought over by Agilitas, a new sports startup company in India.The brief was to refresh the identity and create a brand that reflected their new brand positioning -
Step Up Together
Mochiko is a B2B footwear manufacturing company. In 2023, it was bought over by Agilitas, a new sports startup company in India.The brief was to refresh the identity and create a brand that reflected their new brand positioning -
Step Up Together
Brief
Mochiko is a B2B footwear manufacturing company. In 2023, it was bought over by Agilitas, a new sports startup company in India.The brief was to refresh the identity and create a brand that reflected their new brand positioning -
Step Up Together
Design
Design
The idea had a simple and direct question: how can we create a brand identity that reflects the product and the brand positioning?
The logo was a direct representation of the product offering - shoes. The brand positioning - Step Up Together, was incorporated in the laces of the shoe.
The idea had a simple and direct question: how can we create a brand identity that reflects the product and the brand positioning?
The logo was a direct representation of the product offering - shoes. The brand positioning - Step Up Together, was incorporated in the laces of the shoe.
Design
The idea had a simple and direct question: how can we create a brand identity that reflects the product and the brand positioning?
The logo was a direct representation of the product offering - shoes. The brand positioning - Step Up Together, was incorporated in the laces of the shoe.
Outcome
Outcome
The refreshed identity clearly communicated Mochiko’s role and the “Step Up Together” spirit. It was well received by stakeholders and employees, becoming an internal rallying cry that boosted brand pride and collaboration
The refreshed identity clearly communicated Mochiko’s role and the “Step Up Together” spirit. It was well received by stakeholders and employees, becoming an internal rallying cry that boosted brand pride and collaboration
Outcome
The refreshed identity clearly communicated Mochiko’s role and the “Step Up Together” spirit. It was well received by stakeholders and employees, becoming an internal rallying cry that boosted brand pride and collaboration
Work done at Landor
Projects
Projects
View next
View next
Get in touch
Get in touch
Get in touch
©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma