Mochiko
Year
2025
Sector
Manufacturing
Team
Sushmeit Nambiar, Jhanvi Lathia, Studio Blackbird
The largest manufacturer of shoes in India. This is Mochiko.
Mochiko spent years making shoes for other brands, with little visibility of its own. When Agilitas acquired the company in 2023, it was time to give Mochiko an identity that could stand on its own. We built the brand around a new positioning, Step Up Together, with the challenge of making that idea visible in the identity itself, rather than simply putting it next to a logo.
The answer was right in front of us. Mochiko makes shoes, so why look anywhere else for inspiration? We looked at the anatomy of a shoe, particularly its laces, and found a way to turn the idea of stepping up together into something you could actually see.
We built a series of steps into the laces of the wordmark, making the positioning part of the identity itself. This became the foundation of a dynamic visual language that could stretch across different applications. The factory walls were among our biggest touchpoints, so we developed an illustration style that borrowed the same structural quality as the wordmark, bringing a consistent character to the spaces where the shoes are made.
