BRANDING • 2023
Zillion
Zillion
Zillion is the revamped identity for India's largest multi-brand loyalty program - Payback Rewards, now designed to represent abundance and transform everyday shopping into rewarding experiences.
Zillion is the revamped identity for India's largest multi-brand loyalty program - Payback Rewards, now designed to represent abundance and transform everyday shopping into rewarding experiences.
Zillion is the revamped identity for India's largest multi-brand loyalty program - Payback Rewards, now designed to represent abundance and transform everyday shopping into rewarding experiences.
Zillion is the revamped identity for India's largest multi-brand loyalty program - Payback Rewards, now designed to represent abundance and transform everyday shopping into rewarding experiences.
Brief
Brief
BharatPe sought to rebrand Payback Rewards to align with their vision of making it the gold standard for loyalty and rewards across India. The goal was to appeal to a broad audience, enhancing the shopping experience across various brands and categories.
BharatPe sought to rebrand Payback Rewards to align with their vision of making it the gold standard for loyalty and rewards across India. The goal was to appeal to a broad audience, enhancing the shopping experience across various brands and categories.
Brief
BharatPe sought to rebrand Payback Rewards to align with their vision of making it the gold standard for loyalty and rewards across India. The goal was to appeal to a broad audience, enhancing the shopping experience across various brands and categories.
Design
Design
Zillion’s brand idea is ‘Find Aha Everywhere’ The identity takes inspiration from the dynamic lines you find when adding emphasis on any subject.
The sacred asset is called the ‘Aha Spark’ and it is used purposefully as a super graphic. Since the brand is in the finance sector, our colour palette consists of greens and a pop secondary colour palette
Zillion’s brand idea is ‘Find Aha Everywhere’ The identity takes inspiration from the dynamic lines you find when adding emphasis on any subject.
The sacred asset is called the ‘Aha Spark’ and it is used purposefully as a super graphic. Since the brand is in the finance sector, our colour palette consists of greens and a pop secondary colour palette
Design
Zillion’s brand idea is ‘Find Aha Everywhere’ The identity takes inspiration from the dynamic lines you find when adding emphasis on any subject.
The sacred asset is called the ‘Aha Spark’ and it is used purposefully as a super graphic. Since the brand is in the finance sector, our colour palette consists of greens and a pop secondary colour palette
Outcome
Outcome
The rebranding from Payback to Zillion marked a significant shift in identity, transforming a legacy brand into a modern, vibrant loyalty program. Zillion’s approachable and fresh look resonated with audiences, enhancing engagement and setting a new standard for rewards programs in India.
The introduction of the 'Aha Spark' unified its communication and successfully positioned it as a symbol of abundance and delight.
The rebranding from Payback to Zillion marked a significant shift in identity, transforming a legacy brand into a modern, vibrant loyalty program. Zillion’s approachable and fresh look resonated with audiences, enhancing engagement and setting a new standard for rewards programs in India.
The introduction of the 'Aha Spark' unified its communication and successfully positioned it as a symbol of abundance and delight.
Outcome
The rebranding from Payback to Zillion marked a significant shift in identity, transforming a legacy brand into a modern, vibrant loyalty program. Zillion’s approachable and fresh look resonated with audiences, enhancing engagement and setting a new standard for rewards programs in India.
The introduction of the 'Aha Spark' unified its communication and successfully positioned it as a symbol of abundance and delight.
Work done at Landor
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©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma
©2025 Aryan Sharma